Sep. 24, 2007:
Internet advertising continues to grow
The overall percentage of budget allocated to display ads by the top fifty blue-chip firms is
still comparatively low, but that is now changing, said Swallen. On average, eMarketer's own U.S.
Internet ad spending estimates include search and video figures as well as display.
Sep. 24, 2007:
Google is more and more interested in social networking sites
Facebook has a platform to allow third parties to build applications on Facebook itself. However,
what Google may be planning is significantly more open, allowing third parties to both push and pull
data, into and out of Google and non-Google applications. It will be interesting to see how all of
this pans out, realizing the importance transitive advertising can have on social networking sites.
Sep. 18, 2007:
Yahoo wants to expand its email service to its users
With Zimbra, Yahoo will bring the security, reliability and access of Yahoo Mail to people at school,
work and home, further enhancing our leadership position in Web mail.
Sep. 17, 2007:
The strong influence of today's social networks
This marketing model works fine with advertisers as the only influencers and the only ones with sites.
But it fundamentally ignores the influence of social networks.
Exactly what happens when Internet consumers become users with their very own identity, ie with their
own blog or corporate site with products or services to sell on them? Overall, what’s different with
new advertising concepts is that, it’s not the number of impressions you make, but exactly who you
impress. Maybe there is a need to redefine new metrics. A smart media buyer could wake up to this fact.
On just an impression basis, the server hosting the ad could get say one dollar from CPM. Like any
broadcast ad, a Web site with high traffic rates can generate a return. With an assumed two percent
CTR (click-through rate) for say 2,000 views, the return of the CPC model would be $40.
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