Sep. 19, 2007:
Targeting African-Americans in the wireless and mobile segment
M:Metric's report reveals that Web sites targeting African-Americans have an audience composition
of more than 50 percent of that ethnic group, even though the group makes up just a little over
six percent of mobile users.
Sep. 19, 2007:
Google wants to attract more creative talent to the company
According to some ad industry executives that work closely with Google, the search company has been
busy trying to seriously attract more creative talent to the company. For its part, Microsoft
directly bought its way into the agency business with its recent $6 billion purchase of aQuantive,
a parent company to agency Avenue A/Razorfish. When asked whether it would shed the agency after the
purchase, Microsoft was adamant that it liked the business...
Sep. 18, 2007:
Yahoo wants to expand its email service to its users
With Zimbra, Yahoo will bring the security, reliability and access of Yahoo Mail to people at school,
work and home, further enhancing our leadership position in Web mail.
Sep. 17, 2007:
The strong influence of today's social networks
This marketing model works fine with advertisers as the only influencers and the only ones with sites.
But it fundamentally ignores the influence of social networks.
Exactly what happens when Internet consumers become users with their very own identity, ie with their
own blog or corporate site with products or services to sell on them? Overall, what’s different with
new advertising concepts is that, it’s not the number of impressions you make, but exactly who you
impress. Maybe there is a need to redefine new metrics. A smart media buyer could wake up to this fact.
On just an impression basis, the server hosting the ad could get say one dollar from CPM. Like any
broadcast ad, a Web site with high traffic rates can generate a return. With an assumed two percent
CTR (click-through rate) for say 2,000 views, the return of the CPC model would be $40.
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