Sep. 7, 2006
MSN reveals its targeting tools through its adCenter Labs project
MSN did in fact reveal some of its targeting tools in June through its adCenter Labs project. One
of MSN's rival, Yahoo has offered behavioral targeting across its network for a few years, first with
its Fusion and Impulse offerings, and more recently with new targeting capabilities with segments for
"Engagers" and "Shoppers."
Sep. 7, 2006
Google's new mobile search is similar to its AdWords Search bidding interface
The paid advertising portion of the platform is similar to an AdWords or Yahoo Search
bidding interface. McCabe added "We have our own bidding interface. People can go in and bid
for mobile-specific keywords, and those will get incorporated as sponsored links at the top or
bottom of the search results.
Sep. 6, 2006
Internet ad spending outpaces that of all other media
The large increase in Internet ad spending outpaced that of all other media. Coming in
second was Spanish language television, which surged by 21.7 percent, likely due to World
Cup broadcasts. Spot radio, local newspaper, B2B magazines, national cable TV, FSI coupon
and smaller spot TV markets each showed lower growth.
Sep. 5, 2006
Google helps authorities in Brazil
It’s also an election year in Brazil and this win will be big for President Lula
and his party, as the breaking up of child trafficking syndicates has been a political promise
and agenda in Brazil since the eighties when the country took action against false adoption
agencies and International organ smuggling.
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