Search engine news archives

Week of November 12, 2007

Nov. 15, 2007:
Google trying to do the right thing by lowering click fraud
Google's small change to its AdSense program isn't just viewed as more ethical, but also because long-term, advertisers will be more likely to pay for services that work, with lower click fraud. In the past, accidental clicks were causing problems for some advertisers.

Nov. 12, 2007:
Just who is searching and how?
For its part, Yahoo had about 58 percent of the top tier August searchers returning for the month of September. MSN-Live saw only about 52 percent of the top tier returning. It will be interesting to see how this looks over the course of a longer period of time.

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