Search engine news archives

May 8, 2006

May 11, 2006
A glimpse of new concepts and ideas in the online ad industry
U.S. top advertisers hope to replace the television upfront system, in which advertisers must bid on a year’s worth of broadcast spots each May and June, with a rear-round electronic exchange. Ultimately, they believe all media should be bought and sold through an AdSDAQ... In the short term, they hope to start with less critical buys.

May 9, 2006
IDG's AdSonar
AdSonar is deployed on many of the Web's most recognized sites across numerous categories including news and information, lifestyle and health, real estate, travel and entertainment, business, and sports.

May 8, 2006
Many search engine marketers also handle e-mail marketing as well
This suggests that search marketing is still relatively new at some organizations and the lack of dedicated resources to the channel are likely due to the absence of enough early results to warrant investment at this stage, Mr. Murray said. At the same time, some good news came out of the study. The fact that many search marketers also handle e-mail marketing shows that companies realize the importance of integrating the two practices.

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