Search engine news archives

Week of March 19, 2007

Mar. 21, 2007
Sharp Analytics’s business intelligence technology
Herzog added “today, we raised the bar even higher. Sharp Analytics’s business intelligence technology, combined with our own analytics services sets a new standard for tracking, measuring and optimizing campaign ROI both on and off-line.”

Mar. 19, 2007
The ongoing problems that Yahoo has with paid search revenues
This is due to the ongoing problems Yahoo has with paid search revenues, which are not performing as well as the display ads on the other pages. "Industry prognostications aside, the idea of a portal isn't going away," says Mr. Hallerman. "A something-for-everyone kind of experience will continue to attract a certain type of advertiser and consumer.

Mar. 19, 2007
Search engines starting to acquire video advertising firms
In 2006, Microsoft paid $200 million to buy in-game video ad company Massive Inc., which has secured deals with game publishers UbiSoft Entertainment SA, THQ Inc. and Take-Two Interactive Software Inc.

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