Mar. 15, 2007
Bidding for Spot Runner would fit very well with Google’s strategy
Bidding for Spot Runner would fit very well with Google’s strategy to expand into traditional media advertising, which
also includes radio and newspapers. It hasn’t been such a smooth road so far. Google acquired
radio advertising company dMarc Broadcasting
for $102 million in January of last year, but Google has had little to show for its efforts to date.
dMarc’s founders recently left the company.
Mar. 14, 2007
Complementary advertising to search engine marketing
If a consumer reads the newspaper in the morning, she may search about a product mentioned
in an ad once she gets to work, and then tell a friend about what she found when calling at night.
A campaign that included morning-edition news and search marketing could be reaping the benefit of
that night's word-of-mouth.
Mar. 13, 2007
Defending trademark and other copyright interests
Wieser added "so even where there are minor infractions, if you are not defending a trademark
or other copyrighted content, you risk losing those rights. It's too important." Since Google
currently has more than $11 billion in cash on its balance sheet, that also makes it a bigger
target for media companies.
Mar. 12, 2007
Book publishers have been rather silent on copyright issues lately
McOrmond said the situation is akin to the film industry's dilemma where older celluloid movies
are degenerating and not being saved in digital format, while lawyers continue to argue over
copyright issues. On the other hand, Levy noted that many authors and some book publishers have
been relatively silent on the whole matter. "Ideally, they should get into the debate because
this could mean their very livelihood could be compromized."
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