March 30, 2006
Google moves forward to acquire a 5 percent equity position in AOL
The Letter Agreement sets forth the general terms upon which Google
would, in exchange for $1 billion in cash, acquire a 5% equity
interest in AOL through an investment in a wholly owned subsidiary
of Time Warner that will own all of the outstanding equity interests
in AOL.
March 29, 2006
Verizon to compete with SEO and SEM firms?
If you have a client who is advertising on Verizon Superpages
and Superpages sees how much the client spends with Verizon per
month and has a basic idea of the client’s local Google Adwords
budget, what’s to stop them from attempting to cut out the Search
Marketing firm and go directly to the client, trying to pitch their
AdWords management? Sure, Verizon probably would not do this,
and given my past experience with their PPC customer service,
any client leaving a boutique search marketing shop for Ma Bell
would be insane, but the opportunity and threat is now a reality.
March 28, 2006
Google wants to conquer the Wi-Fi and wireless segment
Some of Google's new wireless patent ideas will later mature into
real products or services-- some won't," a company representative
said. "Prospective product announcements should not be inferred
from our patent applications." The two other patent applications,
No. 20060059044 and No. 20060059043, cover ads based on wireless
access points and wireless access at a reduced rate, respectively.
March 27, 2006
Vast.com provides aggregated job classifieds to the NY Times
"Every day we get e-mails and contacts of publishers of jobs that
want to be included [in Indeed's listings]," commented Forester.
The company provides aggregated job classifieds to NYTimes.com to
supplement the publisher's own classified ads, and delivers all
classifieds in About.com's job search. Vast.com is "not in
competition" with online newspaper classifieds, stressed Ravikant.
In fact, he noted with surprise, "The people who have been most
responsive positively are the newspapers." The way he sees it, the
true threat to the newspaper classifieds business comes from sites
like Google Base and craigslist. Both allow users to post
classified-style listings in some or all categories for free.
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