Jun. 6, 2007
Baidu advertisers believe that 34 percent of all its clicks are fraudulent
Baidu displays results differently than Google, ranking search listings according to amounts
paid, and mixing paid search results with generic listings. A recent study also raised
concerns over Baidu's attitude towards the serious issue of click fraud. Overall,
Baidu advertisers believe that as much as 34 percent of all clicks on Baidu's paid
links are fraudulent.
Jun. 5, 2007
Let's take a look into Ask.com's new visual difference
While there are innovations in the way results are compiled and presented, the visual
difference is what users will most notice and that difference could be enough to lure more
users to try the search site, Sterling Market Intelligence Principal Analyst Greg Sterling
said. Sterling added "don't underestimate the power and lure of aesthetics," he said. "The
fact that it's visually appealing makes it more fun to use."
Jun. 5, 2007
Web site lead forms to help search advertisers and search marketers
Webmasters and site owners can also drop web lead forms onto the site, which can collect
any other customer information such as names, email address, phone numbers and then bundle it
into a customer profile. All of this data is available to registered users on a dashboard view,
which offer data on lead generation, sales and growth.
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