June 15, 2006
Internet ad expenditure growing 12 percent so far this year
"Last year we just passed the 10 percent range," noted Fredericks, adding: "obviously, the
ad expenditure pie is growing and each year is kind of a new record in a sense, but we're also
seeing shifts from other media into the Internet."
June 14, 2006
GBuy is Google's solution to the next Internet payment solution
Having an Internet payment system may be as much about preventing eBay from growing
PayPal's reach as it is about expanding its own, said Piper Jaffray analyst Safa Rashtchy.
eBay has done well in convincing eBay auction users to make PayPal their payment choice, but
the option has not found as much traction in other parts of the Web. eBay recently bought
part of VeriSign's online payment authentication business, a move seen as designed to help
it spread PayPal-like solutions to other merchant sites.
Jun. 13, 2006
The definition of permission-based e-mail marketing
The goal of all marketing is to attract interest in, build desire for, and generate sales of your
products or services. Email marketing
is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most
cost effective ways to contact prospects and customers. It’s far cheaper than traditional bulk
postage mail and in many cases can have a much larger impact on immediate sales and long-term
relationship strength than traditional advertising. When done correctly,
email marketing can be
an extremely powerful and effective marketing technique. It’s a medium that allows a buyer and seller
to freely communicate with one another and build a relationship based on value and trust.
Jun. 12, 2006
Answerbag's information architecture
After his tenure at Ask Jeeves, Mr. Warthen founded the innovative Web cam video game
company Eye Games (www.eyegames.com), and has served on several Board of Directors, including
the question-answering technology company kozoru (www.kozoru.com), which provides personalized
instant messaging search. At Answerbag, Mr. Warthen will focus on developing Answerbag's
information architecture and enhancing Answerbag's question answering technology and social search
systems.
Jun. 12, 2006
Industry analysts puzzled by British Telecom's statement
"I give him credit for thinking ahead and being proactive about competitive threats, but is the
threat realistic? Google doesn't see BT as a competitor. "Consumers still need to pay for bandwidth.
That's the business of a telco, and I don't see Google becoming a full service telco."
this segment.
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