July 27, 2006
Helping people connect to other people
He added “This is the perfect opportunity to apply my interests and experiences in social search
and database management to help people connect to other people and to the information they need,
making the Web a natural extension of their everyday communities.” Ramakrishnan is the chair of
the Association for Computing Machinery (ACM) Special Interest Group on Management of Data
(SIGMOD) and serves on the boards of the Very Large Data Base (VLDB) Endowment and ACM Special
Interest Group on Knowledge Discovery and Data Mining (SIGKDD).
July 26, 2006
Click fraud, Lane's Gifts and Google
A report submitted in a court case last week concluded that Google's anti-click fraud
efforts are reasonable. The report was requested as part of a settlement reached
between Web site Lane's Gifts and Google. In a suit last year, Lane's Gifts sued Google
claiming the search giant charged advertisers for fraudulent clicks.
July 25, 2006
Search firms looking to tap into the local small business market
Online directory companies have something that the search firms don't: longstanding
relationships with local advertisers, something appealing to search firms looking to
tap into the local small business market. Expecting search engines to reach out directly
to local advertisers may be a stretch. The question is, are they going to put hundreds
and thousands of people out there?
July 24, 2006
Google building four lines of defense to combat click fraud
Google has built the following four 'lines of defense' for detecting invalid clicks: pre-filtering,
online filtering, automated offline detection and manual offline detection, in that order. Google
deploys different detection methods in each of these stages: the rule-based and anomaly-based
approaches in the pre-filtering and the filtering stages, the combination of all the three approaches
in the automated offline detection stage, and the anomaly-based approach in the offline manual
inspection stage.
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