Jan. 16, 2007
Online consumers have gained control over the Internet content they consume
The difference could be small, but for savvy advertisers looking for a competitive edge, it's
worth exploring further. "Overall, online consumers have gained control over the Internet content
they consume and advertisers simply need to adjust their strategies to match these changes," said Josh
Crandall of Media-Screen. "By advertising on smaller sites (those that consumers are visiting based
on their personal interests) companies can reach a highly engaged consumer with a specific (read
relevant) message that relates to a subject that is important to them," added Crandall.
Jan. 16, 2007
AOL and TradeDoubler deal to close in February 2007
As would presumably be expected, TradeDoubler's board recommends the offer but its shareholders
must approve it first. AOL's acquisition of TradeDoubler must also receive approval from
competition authorities. The two companies expect the deal to close in February 2007.
Jan. 16, 2007
Google gaining rapidly over Microsoft and MSN
"The past few years have taught us that business models based on controlling consumers or
content don't work," Schmidt wrote. Microsoft Chief Executive Steve Ballmer and Chairman
Bill Gates continue to tout Microsoft's ability to innovate, citing new features in core
franchises like the operating system and software applications as well as in gaming. "In 2007,
for Microsoft it's a big, a big milestone, because the products we've been working on for many
years that are foundational products are now moving into the marketplace," Gates said during
his keynote speech at the Consumer Electronics Show in Las Vegas last week.
Jan. 15, 2007
comScore Networks zooms in on behavioral targeting
Through its proprietary technology, comScore measures what matters across a broad spectrum of
behavior and attitudes. On any given day, comScore consultants apply this knowledge of customers
and competitors to help clients design powerful marketing strategies and tactics that deliver superior
ROI.
Copyright © Search Engine News.ca, 2005