Search engine news archives

Week of February 5, 2007

Feb. 7, 2007
Google still fighting off some trademark disputes
But Google's problems don't end there. Across western Europe, a quiet battle rages on between Google and Daniel Giersch, a German-born venture capitalist who insists he'll never relinquish his 6-year-old trademark registration of "G-mail...und die Post geht richtig ab" (translation: Gmail... and the mail goes right off).

Feb. 6, 2007
Yahoo's new Panama search platform presents a completely new interface for advertisers
The first phase of Yahoo's new project, which went into operation in mid-October 2006 (two months later than planned) includes a completely new interface for advertisers. It provides them with a digital dashboard where they can manage their marketing campaigns, aim ads geographically and test their overall effectiveness. Yahoo's new Panama search platform also includes interactive tools that suggest to advertisers what to bid on based on their budget, and the number of new users they aim to attract. Most of those new features are already available from Google and even MSN for that matter.

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