March 2, 2006
Google's Nathan Weinberg posts on InsideGoogle
Of course, Google moved the data into the U.S., where the
government is already famously trying to get access to search
history data. Techdirt suggests Google move the U.S. search
history data to China, while keeping the China data here, and just
hope that playing a game of hot potato will get everyone off their
back. I think Google’s government problems won’t be going away
anytime soon.
March 2, 2006
Local.com gains recognition from its local members
This search capability has definitely gained interest and
recognition from our members and is helping us bring Long
Island local businesses and consumers together.”
March 1, 2006
Yahoo's ZoneTag works with Nokia Series 60 cell phones
Some users, however, have noted some flaws, claiming that Zonetag
has sometimes failed to correctly identify the place where the
photo was taken. Yahoo downplays the flaw, saying that the
software’s accuracy will improve as more people start to use
it. ZoneTag phone support is currently restricted to Nokia Series
60 mobile phones. It is also known to work with 6620, 6670, 6680,
6681, 6682, 7610, and 3230, 6630, 6260 models.
February 28, 2006
Jambo introduces Pay per Call Collect
Using a proprietary methodology, Jambo combines that information
with a variety of other relevancy factors -- including type of
business, geography, service specialties, among others -- to
identify the merchants most likely to be relevant to a particular
consumer. When a consumer searches within a category, and does
not know the name of a specific business, the Jambo ad is presented
as an option. The ads are aggregated into key categories, like
taxis or spas, and then presented individually apart from
specific merchant names and phone numbers. With one consumer
phone call, Jambo may place several calls behind the scenes
until that consumer is connected with a merchant.
February 27, 2006
Ask.com redirects its Teoma search engine to Search.Ask.com
But given that this receives less than a 1% click-rate, we don't
think many people will miss it, though Gary Price says it is
popular in the librarian community so we'll be sure to revisit
that issue when we have time. But with the introduction of the new
Ask, the time is finally right to make the move.
February 27, 2006
Victims of click fraud put the blame on publishers
Most of the respondents who said they'd been victims of click
fraud put the blame on publishers, networks or affiliates attempting
to increase their revenue through non-authentic clicks. This
so-called "network click fraud" affected 78 percent of advertisers
and 59 percent of agencies in the study. Just over half of all
advertisers and 41 percent of agencies said they had experienced
"competitive click fraud," where competitors drive up an advertiser's
costs by clicking on an ad multiple times. In January, SEMPO
released some preliminary findings from the same survey, which
showed that spending on search engine marketing is on the rise,
but more advertisers are opting to handle their search efforts
in-house. The study also found advertisers were using search
marketing for branding as well as lead-generation and direct
response. The data was collected via an online survey conducted
via Radar Research.
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