Dec. 19, 2006
Internet and B2B marketers excited about next year
More than 62 percent of B2B marketers plan to substantially increase their marketing budgets for
2007, according to B2B Magazine's New Year Marketing Priorities and Plans survey. According to the
survey, the biggest increases will come in online marketing spending. About 75.6 percent of B2B
marketers surveyed plan to increase their online budgets next year. When asked what their primary
marketing goals would be for 2007, 62.3 percent of online marketers said customer acquisition, while
19.5 percent opted for brand awareness. Less than 11 percent selected customer retention as their
primary marketing goals for 2007.
Dec. 18, 2006
Google and Orange's new joint venture has the potential to be successful
Cooper added: "It has a potential to be a success, and to offer commercial success for both
companies, particularly if Orange can link it to its broadband offering. If I was Orange, I'd want
to get a share of the ad click-through revenues. If I was Google, I'd want a share of the airtime
revenue. The potential stumbling block is if it's clunky and hard to use". Google already offers its
search engine and other services on mobile phones. It has a partnership with Vodafone and in November
announced a broadband agreement with the operator. It is working to make YouTube, the video-sharing
site it bought recently for £870m, easily accessible on handsets.
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