Search engine news archives

Week of December 11, 2006

Dec. 12, 2006
Yahoo's new Panama SEM platform wants to be search marketer-friendly
Tools that highlight the interactions between keywords, bid prices, and daily budgets are available, but not highlighted to first-time users. "In tests conducted by Yahoo, when we included those capabilities, users found it complicated and overwhelming," he said. Another marketer-friendly move highlighted by Panama is to attempt to speak their language, instead of requiring marketers to learn to speak like a search engine, Slade said.

Dec. 11, 2006
Yahoo’s search share of the market rapidly going down
Google’s web search recovered from a slight two month slide and climbed 3.5 points to an all time high of 66 percent of total market share. Ask.com's share remained elevated above 2005's average levels indicating that perhaps Ask.com has actually moved the market up slightly with its offline media spending. Meanwhile, with Google, AOL and Dogpile were among the gainers as well. AOL gains (however slight) may indicate they have hit the bottom.

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