Aug. 9, 2007:
Google: higher quality ads becoming more eligible for top placement
Google says this is due to higher quality ads becoming more eligible for top placement. This in
turn will allow its advertisers to select from a larger inventory of high quality ads to show
its users. Google's newly improved AdWords system will go into effect around Aug. 24. For a
full explanation of how Google's top ad placement formula will be changing, visit the Google
AdWords Help Center FAQ.
Aug. 8, 2007:
Bringing integrated programs to Digg’s users and advertisers
Microsoft and Federated Media Publishing, Digg’s current advertising partner, plan to collaborate
to bring integrated programs to Digg’s users and advertisers. “Federated Media has unique advertising
sales assets that dovetail with our efforts, and we look forward to working with them,” Berkowitz
added.
Aug. 7, 2007:
The debate over targeted advertising and the search market rages on
Microsoft has said it has a "clear and understandable" privacy policy, and that it is strongly
committed to customers' choices about privacy and confidentiality issues. A Microsoft spokeswoman
wasn't immediately available for comment on the FTC forum. The CDD called for the FTC to take
appropriate actions on its complaint, not host a forum. Jeff Chester, CDD's executive director
said the idea that the FTC needs to collect additional data before it can act to protect consumers
is absurd. Our complaint and the daily information we have submitted to the FTC provides sufficient
and compelling evidence for action. The FTC should be issuing rules, not invitations for an industry
talkfest that will result in additional delays in protecting consumers.
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