Aug. 10, 2006
Google working with the University of California on its book scanning initiative
The lawsuits are expected to remain in the evidence-gathering stage through the remainder of this year.
Google's arguments in the dispute received a recent boost in Germany earlier this summer after a
publisher in that country abandoned its effort to prevent its copyrighted works from being copied.
The University of California's libraries already have been involved in another book-scanning
initiative, called the "Open Content Alliance," (OCA) that is spearheaded by Yahoo and Microsoft,
two of Google's biggest rivals.
Aug. 9, 2006
The Yahoo Search Marketing conversion tracking system
Alerts can also be customized by the advertiser so YSM will inform the user with
customized data critical to each specific campaign. Cost Per Acquisition (CPA) is
also a feature where Yahoo will automatically optimize a site which is utilizing
the Yahoo Search Marketing conversion tracking system. CPA budgeting brings the
usability and positive experience from the third party SEM management systems into
the Yahoo Experience.
Aug. 8, 2006
Topix.net enters the direction of a dynamic community of local users
Along with search and niche local and topical news profiles, Topix.net has also entered
the direction of a dynamic community of local users, giving their audience the ability
to comment, review or add additional information to news coverage.
Aug. 8, 2006
Fox Interactive Media properties will benefit from Google
In addition to MySpace.com (http://www.myspace.com), Fox Interactive Media properties that will
benefit from the Google integration include top ranked online videogame and entertainment site
IGN (http://www.ign.com), dynamic collegiate and pro sports network Scout.com
(http://www.scout.com). Also a leading site for movie lovers Rottentomatoes.com
(http://www.rottentomatoes.com), popular men's lifestyle site AskMen.com (http://www.askmen.com);
as well as Gamespy.com (http://www.gamespy.com).
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